Communicated as "(Sponsor's) Ride of the Night - Each Roughstock Event will have a ride of the night
Social media integration to include [1] dedicated posts across SD Rodeo Channels - RIDE OF THE NIGHT
[x] Announcer mentions specific to sponsorship
Opportunity for athlete gifting
Logo inclusion in Pre-Game Video Loop, on 400+ Concourse and Seating Bowl televisions, LED Ribbon Displays & SD Rodeo Website